AI visibility for every other business
Most categories don't have a dedicated playbook, but the questions people ask AI follow the same pattern: “best [what you do] near me,” “where can I find [specific product or service] in [city],” and “who does [what you do] that's actually good.”
AI answers these the same way regardless of industry — by reading what your site says about you, checking the review and directory sources it trusts, and deciding whether you're specific and credible enough to name.
Where AI looks in this field
- Google Business Profile
- Yelp
- Better Business Bureau
- Local and niche review sites for your category
- Press mentions and local news coverage
What the audit delivers
Your AI Visibility Score
One number out of 100, measured independently by Semrush
The competitors AI names instead of you
By name, with frequency
The questions your customers ask AI
Which ones you appear in, which you're missing
The sources AI trusts in your industry
And whether you're on them
Your AI readiness check
Whether ChatGPT, Perplexity, Claude, and Google AI can read your site
Your priority fix list
5–8 actions ranked by impact